Explaining the US Medical Devices Industry in Germany

Post written by Catherine Tuten

As one of the largest healthcare markets worldwide, the US offers considerable potential for many German investors and manufacturers in the medical sector. In fact, Germany is ranked in the top five in terms of imports of medical equipment and supplies to the US market according to 2010 data from the International Trade Administration.

Acknowledging the industry’s favorable prognosis, the Hanover Chamber of Industry and Commerce (IHK Hannover), with support from NGlobal, the GACC South and its Niedersachsen Business Center and sponsors such as Rödl & Partner, as well as numerous other organizations, coordinated a one-day event, Medical Forum USA: Market Opportunities and Complexities.

(L to R) Maik Friebe, Rödl & Partner, and Beate Rausch, IHK Hannover, at the recent Medical Forum in Hanover.

The event, which took place last Monday, November 21 in Hanover, was created to highlight challenges faced during a US market entry in the medical sector, including (but not limited to) FDA regulations and product liability issues. Additionally, presentations addressed unique industry attributes such as Medicaid and Medicare, purchasing practices (including government procurement), and distribution.

Featured speakers included Ron Arkin, President of Arkin Consulting Group, William H. Kitchens, a Partner in Arnall Golden Gregory’s Food & Drug Practice Team, Michael Schaub, Global Key Account Manager at Kühne & Nagel, and Bob Taylor, CEO of Alliant Healthcare Products. Representatives from the Commonwealth of Pennsylvania’s Office of International Business Development and Select Greater Philadelphia also drew attention to local incentives in Pennsylvania.

Over 80 attendees represented the medical industry at the conference and benefitted from these informative presentations as well as individual meetings with experts.

For a detailed event program, please refer to our website here.


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