American households consume an average of 500 Billion USD worth of groceries per year, making the US the largest market for groceries worldwide. Acknowledging the US market’s huge potential for German food manufacturers, the Hanover Chamber of Industry and Commerce hosted the “Food Forum USA” last week in Hanover, Germany.
On June 14, industry experts educated the conference’s attendees about opportunities within the US market, sales and distribution channels, product marketing, Food and Drug Administration (FDA) operations, guidelines and strategies to manage risk. Following presentations by industry experts, all attendees had the possibility to address specific questions and problems in individual appointments.
The conference was opened by Gert Lindemann, Lower Saxony’s Minister of Food, Agriculture, Consumer Protection and State Development and Dr. Horst Schrage, Hanover Chamber of Industry and Commerce. Experts at the conference included Martina Stegmeier of the German American Chamber of Commerce of the Southern US, Inc., Tim Forrest of Tim Forrest Consulting; Donald Prater of the Food and Drug Administration European Office; Stefan M. Tiessen of Smith, Gambrell & Russell, LLP; Miriam Hempel of NürnbergMesse GmbH and Sebastian Buggert of rheingold GmbH & Co. KG.
Over 60 participants attended the conference and benefitted from these informative presentations as well as individual meetings with experts.
Without the consent of the United States Department of Agriculture (USDA) and the FDA, neither domestic nor imported foods can be marketed in the U.S. In order to expand on requirements set forth by these agencies, Tim Forrest, American food expert and FDA agent, conducted the “Fit for FDA” seminar on June 15. During individual consultations with participants, Mr. Forrest reviewed products and provided tailored advice. The products discussed in this seminar ranged from candy and seafood to pasta and soft drinks.
For a detailed event program, please refer to our website here.