Long-time GACC South client Wendt & Kühn recently traveled to the bustling heart of New York City to exhibit at the New York International Gift Fair (NYIGF) 2012, which took place August 18-22. The company, with its headquarters in Grünhainichen in the picturesque Erzgebirge region of Germany, produces handcrafted, high-quality collectable wooden figurines. The Wendt & Kühn angels are known to collectors around the world. Therefore it is no surprise that the company made the decision to expand their presence to the great International Gift Fair in New York. The NYIGF is one of the largest shows for the gift industry in the U.S. with more than 2,800 exhibitors and an estimated 35,000 attendees.
Joining Wendt & Kühn in New York were GACC South employees Ellen Schmidt and Amy Merrill, members of the U.S. Business Representation team who provided the client with on-site support for the duration of the trade show as well as assisted them with the organization of services, communication with show personnel and logistics coordination from the initial planning stages, ensuring that the road to the show was as smooth as possible. The event not only marked Wendt & Kühn’s first appearance at the NYIGF but also the grand unveiling of the company’s new exhibition booth.
Starting bright and early Saturday morning, the combined GACC-Wendt & Kühn team set to work unpacking the booth from its crates.
Eight hours later the walls were in place; the little Christmas tree was decorated; and the lovely figurines, elegant music boxes and clocks were unwrapped and arranged to greet their admirers. All the effort was more than worth the result: the new booth in Wendt & Kühn’s signature green displayed each flower child and cherub to perfection.
The event was a great success for Wendt & Kühn. Not only did they meet with current customers, but also had the opportunity to introduce their beloved angels to many new friends.
Wendt & Kühn – and the GACC team – are already planning their next appearance at the upcoming AmericasMart Atlanta in January 2013. Perhaps we’ll see you there!