Smurfs, Schleich, and the Southeast

Written by: Melissa Rary

On Tuesday June 4, German company Schleich USA, Inc. opened a new 125,000 sq. ft. distribution facility in Charlotte, NC that will now serve as its new North American headquarters as well.


A busy and fun afternoon was in store for our                   Consulting Director Silke Miehlke.

GACC South Consulting Director Silke Miehlke had the opportunity to visit the opening. Not only did she enjoy the factory tour and official ribbon cutting at the new facility, she also was surprised by visit from life-size childhood favorites the Smurfs.


Life-sized Smurfs take a tour of                                                         Schleich USA’s HQ in North Carolina.

The Smurfs provided entertainment and set the mood for an exciting grand opening. Now one of the largest toy manufactures in Germany, Schleich was founded 75 years ago in Schwäbisch Gmünd where it still has its current main headquarters. The U.S. is the second largest market for Schleich toys. You may even recognize some of your favorites – including figurines of Snoopy, the Smurfs, and the Muppet Show – in their collections.


Papa Smurf himself was on hand to                                                 welcome guest to the grand opening.

Company representatives from both the U.S. and Germany were in attendance. While talking to company employees, Silke was impressed to hear that Schleich completed this big move within just a few weeks. Keeping the clients in mind, Schleich was adamant about having uninterrupted delivery services.


Representatives of Schleich USA speak on future partnerships, new opportunities in Charlotte.

And it wasn’t just the adults that got to enjoy their favorite childhood figurines. Schleich also donated hundreds of their toys to local Levine Children’s hospital at their grand opening. Schleich USA, Inc. President Walter Haack commented, “We are excited to call Charlotte home to our North America operations.” Not only will the company create new jobs in the Charlotte area, but they will also create opportunities at the ports of Wilmington and Charleston where thousands of toys will be shipped.

We are excited to welcome Schleich to the Southeast and look forward to the positive impact they will have on our communities!


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