Introducing Michaela Schobert, Director, Consulting Services

Written by: Will Middlebrooks

On Tuesday, July 1, 2014, the GACC South welcomed its new Director of Consulting Services, Michaela Schobert, to its Atlanta headquarters. Michaela comes to the GACC South from Haßfurt, Germany, where she was Head of the Export Department at Maintal Konfitüren GmbH. We sat down with her for a casual breakfast in order to get to know her a little better. Topics included her background, her hobbies and interests, and what she envisions for the GACC South and the German-American community.


Background, Hobbies, and Interests
Michaela was born in a small village community called Eußenheim-Münster. Located about 45 minutes away from Würzburg in the “Fränkisches Weinland” (Franconian Wine region) of Bavaria, Münster is home to only a few hundred people, and is where she lived for her childhood and through her primary schooling. Her favorite activities include Zumba as well as other sports and activities like Yoga, Latin dance and traveling. She also has a love for music, and used to play both the flute and the organ. Whenever there is something that she wants to do, Michaela sets out and accomplishes it. Thus she can’t wait to travel and explore the U.S.  more, maybe even in a cross-country road trip. She also has her sights set on a cruise in the Bahamas!

A Passion for International Trade
Working with and getting to know different cultures is something that Michaela has always enjoyed. Living as an Au Pair in the U.S. when she was younger, she found early on that she liked it here. Her love for other cultures grew further when she spent a semester abroad in Taiwan as an exchange student. She believes that her passion for international trade is also based on the importance of being able to communicate with people from other cultures and work successfully with them.

Plans for the GACC South and the German-American Community at Large
In her new role at the GACC South, Michaela wants to bring her vision and understanding of the small-to-medium-sized enterprise as a customer, and utilize this knowledge to bring to them exactly what they are seeking in a market entry project. To the German-American business community as a whole, she brings the point of view of somebody who has grown up in and is knowledgeable of both cultures, and hopes to further strengthen the ties between the two cultures.

Finally, Michaela looks forward to taking on a new challenge, and is excited to be working with such a great and diverse team. Furthermore, she looks forward to helping small-to-medium-sized organizations realize that the U.S. market is attainable for them.

We are looking forward to an exciting new start with Michaela! Be sure to give her a warm welcome at this year’s New Member Reception on Tuesday, July 22, 2014 from 5:30 – 7:30 PM. Further event info can be found here.


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