Written by Katja Hintz
On Wednesday, September 10th, 2014, iris-GmbH celebrated the opening of their new office location at the GACC South in Atlanta, Georgia. The office opening event included a small but festive reception with the representatives from the company, the GACC South, as well as several local business partners. In his speech, Mr. Andreas Thun, General Manager of iris-GmbH, pointed out that this official entry into the U.S. market represents a key milestone for the company and that there is a lot of further growth potential.
iris-GmbH designs, develops, produces and installs opto-electronic sensor components for automatic passenger counting, which can be integrated within a variety of systems. Their main product is the passenger counting system IRMA, which was developed especially for use in urban public transport.
The company was founded in 1991 and is headquartered in Berlin, Germany. Their sensors are used all around the world and they have already collected extensive experience in the U.S. market. Some of their biggest projects include equipping the Los Angeles County Metropolitan Transportation Authority (MTA) in Los Angeles, California with a total fleet of 2886 vehicles, the Metropolitan Transit Authority of Harris County (METRO) in Houston, Texas with 1332 vehicles and the Metropolitan Atlanta Rapid Transit Authority (MARTA) in Atlanta, Georgia with 665 vehicles.
Passenger counting systems are especially important when it comes to planning the demand of vehicles during peak times e.g. establishing which amount of passengers will travel after a football game or to determine whether investments into extending fleets and route networks are necessary and to justify the funding for these new investments.
To better serve the increasing demand in North America and to be closer to their U.S. customers, the company has decided to establish a U.S. subsidiary and employ permanent staff in the US. The current project at the Hartsfield-Jackson Atlanta International Airport has been a main contributing factor to choose Atlanta as its new office location in the North American market. The name of the U.S. subsidiary is iris infrared & intelligent sensors NA, Inc.
The GACC South would like to welcome iris infrared & intelligent sensors NA, Inc. in Atlanta and looks forward to supporting them in their U.S. market entry and expansion.